Samsung's custom interface is perhaps one of the most divisive aspects of their smartphone lineup, and it looks like it's going to stay that way, with this year's new UI for the Galaxy S8 and Galaxy S8 Plus being a radical departure from previous versions in many ways, aimed at being seamless and aesthetically pleasing without compromising the full experience. The 5.8-inch, 18.5:9 display on the Galaxy S8 should be about the same width as the 5.1-inch, 16:9 display on the Galaxy S7, and the 6.2-inch Galaxy S8+ should be about the same width as the 5.5-inch Galaxy S7 Edge. Qualcomm has said its Adreno 540 GPU in the S8 is about 25 percent faster than the Adreno 530 in the Galaxy S7.

Those who pre-order Samsung's new phone from March 30th to April 20th will get a free Samsung Gear VR 2 headset with motion controller.

(AP Photo/Richard Drew). In this Friday, March 24, 2017, photo, the Bixby function of the new Samsung Galaxy S8 Plus is demonstrated in NY. The S8 has a 3,000 mAh battery, which is similar to the S7.

The company announced today at Samsung's Unpacked event that Pinterest visual search technology will power image search in the new Galaxy S8 and Bixby, Samsung's AI assistant.

Enlarge / Galaxy S8 and S8+ size comparison.

Samsung had a awful 2016 after its Note 7 disaster, so it needs the Galaxy S8 to be a major success.

The Galaxy S8 features a larger display than its predecessor, the Galaxy S7, and sports a voice assistant meant to rival Siri and Google Assistant. But there is no increase in battery capacity, providing the battery more breathing room.

It goes without saying that the Samsung Galaxy S8 and S8+'s design is as innovative as it can get.

At the bottom of the screen is what's being described as an "always on" home button. Though many customers remain loyal, any further misstep could prove fatal for the brand.

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Industry sources, however, said Samsung could face hurdles in securing sufficient chips for its latest Galaxy smartphones, as the production of the Snapdragon 835 and Exynos 8895 are falling behind market expectations.

Samsung plans to kick off official sales in South Korea and the United States, as well as other major countries, on April 21. The company hasn't announced prices and release dates for the other accessories.

It's a brilliant new phone with an edge-to-edge screen (almost). It also demonstrated Samsung Connect Home, a Wi-Fi router incorporated with a smart hub that can control smart-enabled devices at home. Samsung was forced to discontinue that product after a rash of battery fires, and also chose to delay the launch of these new phones in the wake of the controversy. All promos only last while supplies last so you better hurry if you really want a Galaxy S8 or its larger sibling badly.

The S8 is the first Galaxy model to feature Samsung's digital assistant, Bixby.

So it's clear that DeX's success will, in part hinge on developers optimising their apps for much larger displays than they're used to. The S8 ($720 with no contract) has a 5.8-inch screen and the S8+ ($840 with no contract) has a 6.2-inch screen. By comparison, the iPhone 7 Plus offers only 401 ppi on its smaller 5.5-inch display. Both S8 models are taller than their predecessors, but widths are roughly the same to preserve one-handed use.

On the design side, the S8, according to DJ Koh, President Mobile Business, ushers in a new era without edges. Instead, Samsung is embedding a virtual home button in the display and moving the fingerprint sensor to the back. For one thing, Samsung says Bixby will be able to handle any smartphone task now managed by touch.

Both devices come with a 12 megapixel rear camera and an eight megapixel front-facing camera, as well 64GB of storage that can be expanded up to 256GB via a MicroSD card slot.

Other features include Samsung Pay, and high-performance earphones tuned by AKG by Harman comes with the device in the box. In first for the Samsung Gear 360, live streaming to Facebook and YouTube is now fully supported at resolutions up to 2K.

Samsung (NASDAQOTH:SSNLF) has long offered features on its flagship phones that rival what Apple (NASDAQ:AAPL) has yet to make available on an iPhone. Samsung also unveiled a router that doubles as a hub for internet-connected appliances and lights. This system runs a desktop-like version of Android through the DeX Station - and the DeX Station itself must be purchased separate from the smartphone (unless packaged with the phone in later offerings).

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