The measures would remove FCC rules enacted previous year that required Internet service providers, or ISPs, such as Comcast (CMCSA), Charter (CHTR), AT&T (T) and Verizon (VZ) to follow new rules to protect consumers' privacy. S.J. Res. 34 now goes to President Trump for his signature and, according to whitehouse.gov, Trump's advisers would recommend he sign the bill into law.
The companies have said the privacy rules put them at a disadvantage compared with websites like Facebook and Google, which aren't normally regulated by the FCC and weren't affected by the rules.
"The FCC didn't embrace a technology-neutral framework for privacy", Jon Leibowitz, co-chair of the industry group 21st Century Privacy Coalition, told reporters in the wake of the House vote.
Meanwhile, according to Brian Funk of The Washington Post, the October regulation would have barred internet providers from collecting, storing, sharing and selling certain types of personal information, including browsing histories, app usage data, location information and more without the consent of users.
The future of online privacy is now in President Trump's hands.
While many are calling on the president to veto the measure, the White House said Tuesday it "strongly supports" the repeal.
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Republicans claim the FCC's rules confuse customers because they only cover Internet providers and not companies like Google and Facebook.
The bill passed in a 215-205 vote today with Republicans overwhelmingly voting in favor of repealing the broadband privacy rules.
Democrats and privacy advocates have argued this approach effectively hands over the customer's personal information to the highest bidder.
"What America needs is one standard across the internet ecosystem and the Federal Trade Commission is the best place for that standard", said Rep. Greg Walden, R-Ore. But with the regulations made invalid, internet service providers can sell the information-unless you opt out. They faulted the rule saying it was unfair and confusing for consumers.