Formally, the law repeals Federal Communications Commission (FCC) regulations enacted by the Obama administration that forbade internet service providers (ISPs), such as AT&T, Comcast, and Verizon, from selling user data to third-party companies.
President Donald Trump has signed a bill into law that could eventually allow internet providers to sell information about their customers' browsing habits.
The U.S. Senate voted 50-48 two weeks to eliminate the rules, and the U.S. House approved the rollback last week.
With a Republican president in the White House, the GOP-controlled Congress has turned to the 20-year-old law to scrap numerous regulations that Republicans say are costly, burdensome or excessive, many of which were finalized in the closing months of Democrat Barack Obama's presidency.
Privacy advocates argue that the same rules do not apply for Internet Service Providers (ISPs) and technology companies because ISPs are fundamental for accessing the internet.
Internet carriers were complaining when the privacy bill was enacted by the previous administration's FCC that it gave online entities like Google and Facebook a considerable lead in the advertising landscape.
It's hard to stomach the idea that Trump, a guy with countless financial ties as well as shady and still-unknown connections to Russian Federation, thinks the American people need to disclose more of their personal information. Pai could initiate a new rule-making process at the FCC to overhaul net neutrality, or Congress could move forward with legislation.
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Without the FCC rules in place, ISPs may collect and sell web browsing histories, health and financial data, the contents of emails and messages, app usage data, Social Security numbers, and other private information. "We did not do it before the FCC's (Federal Communication Commission) rules were adopted, and we have no plans to do so". They say that it shows the influence of big money in politics, and makes little sense given public concern over the protection of their personal information online.
Though many have argued that repealing the soon-to-take-effect Obama-era regulations paves the way for ISPs to sell user information, a handful of providers have already said they won't partake in that.
"President Trump ignored the outcry just to tie the bow on this gift to the telecom industry, all at the expense of our privacy", added Stager. "Those flawed privacy rules, which never went into effect, were created to benefit one group of favored companies, not online consumers", Pai wrote.
Some of the Congress is also of the opinion that the ISP's will sell personal data to the highest bidder.
President Donald Trump just signed a bill that will roll back proposed restrictions on the sale of your private browsing information.
Trump's FCC chairman, Ajit Pai, said the Federal Trade Commission, not the FCC, should regulate Internet providers' data-mining practices.