Today's announcement is just the latest move Google has made towards combating fake news appearing on its search engine.
Google has a team of evaluators - real people - to monitor the quality of Google's search results. "The most high profile of these issues is the phenomenon of "fake news", where content on the web has contributed to the spread of blatantly misleading, low quality, offensive or downright false information".
In addition, Google is adding new public feedback tools for its AutoComplete feature in its search bar.
Google also says it is improving the guidelines its employees use to evaluate content that appears in search results.
Google's new tools and methods are being announced the same week as Jimmy Wales, the co-founder of Wikipedia, announced plans to launch a news site called Wikitribune.
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It has also come to light that some tech-savvy extremists with SEO (Search Engine Optimisation) techniques too have learned to trick the search algorithm. But as the criticism mounts, Google has taken more concrete steps to demote fake news. But in order to have long-term and impactful changes, more structural changes in Search are needed. In fact, 15 percent of searches we see every day are new-which means there's always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. Proposing updates to its Search Quality Rater guidelines, the search giant is now employing human editors to assess the quality of content being surfaced to the users searching on the platform.
The moves follow months after criticism of Google and Facebook Inc. for hosting misleading information, particular tied to the 2016 USA presidential election. "We've adjusted our signals to help surface more authoritative pages and demote low-quality content so that issues similar to the Holocaust denial results that we saw back in December are less likely to appear". Closer home, fake news in the form of WhatsApp messages, social media articles have polarised voters who were manipulated into believing something that wasn't necessarily factually correct.
According to The Guardian, the new Google search engine algorithm update would also improve every user's browsing experience.
Under the featured snippets which shows up as summary boxes on top of the search results, users will find a' feedback' option. If Google, Facebook or other companies trying to block false information err in their judgment calls, they risk being accused of censorship or playing favorites. Google has now chose to bring you in the loop and offer feedback about the content being surfaced algorithmically on the website.