Put simply, it's just not as big a deal anymore: With the iPhone and iPad helping to change the way we use computers, the Mac now makes up just 11% of Apple's yearly revenue.
At a recent meeting with the press, Apples said that it had plans to do more to help "professional users".
Given how incredibly secretive and tight-lipped Apple (AAPL) tends to be about future product launches even when * a href="https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=active&q=iphone+oled&*" target="_blank" *numerous reports have surfaced about them, its decision to share details about Mac Pro and (to a lesser extent) iMac models that will be arriving down the line represents quite the break with tradition.
Reasons to buy the 2017 Mac Pro and the reasons to wait for the 2018 Mac Pro. While Windows 10 is unlikely to have reached significantly more users in the months since September, it also represents a single version of the software.
For IT professionals, I think your best bet for buying a high-powered, affordable desktop system that can be upgraded is a Windows 10 box - something that has been the case for a long time if you aren't Wednesday to Apple's design.
AOL plus Yahoo to equal new 'Oath'
Another quipped: "What'll be the metric for Oath's success as a company?" The new name was first reported by Business Insider . However, other government investigations and third-party litigation related to the hacks will be shared by Verizon and Yahoo.
Apple also said during a roundtable with journalists in the USA that it was "sorry" to Mac Pro users who may have felt neglected, with the desktop having not been updated since its launch in 2013.
"Apple had to act fast to assure their "Pro" customers that they love them, have a roadmap, and haven't abandoned them", says analyst Patrick Moorehead of Moor Insights & Strategy.
For those willing to fork out an extra $1000 (£900), they'll get an eight-core processor and D700 GPUs for $2,999/£3,899. We think it's really important to create something great for our pro customers who want a Mac Pro modular system, and that'll take longer than this year to do. And it'll be a design that learns from the mistakes of the past.
"I think we designed ourselves into a bit of a thermal corner, if you will", he said, adding that the Mac Pro's setup then became "fairly hard to adjust".
Depending on when the new machine and monitor actually appear, they may be good news for people working in new mediums.
The Apple execs also came right out and said that the Mac and the pro audience were key. But there was a third less-obvious message to pro users in Apple's unusual press briefing, as Daring Fireball's John Gruber points out. Apple held a rare turntable event with tech journalists to talk about the Mac.