In June 2016, Volkswagen said that it will study and review its assets and brands, and analysts think that non core businesses such as Ducati might be up for sale soon.
Volkswagen (VW) is reining in spending across the group, including cutting thousands of jobs at its core passenger-car brand, to help pay for a multibillion-euro shift to embrace electric cars and new mobility services.
VW's luxury auto vertical - Audi had acquired Ducati in 2012 for around 860 million Euros.
VW referred to Audi for comment. Ducati was acquired by Audi for $935 million (£725 million) back in 2012 - and the brand has declined to comment on the speculation.
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If the report holds true, the Ducati brand could find willing suitors in the expansive Chinese and Indian markets with India's Hero MotoCorp or investors such as the consortium that bagged Aston Martin being touted as top contenders.
Audi purchased the Italian motorcycle brand in 2012 for $A1.2 billion. They added that if the idea of a sale doesn't attract sufficient interest, the automaker may also look at a stock market flotation option for Ducati.
Having already withdrawn Volkswagen from the World Rally Championship and Audi from the World Endurance Championship and Le Mans, Ducati now appears to be in the VW Group's firing line. According to many, the deal reflected Ferdinand Piech's, former VW Chairman, passion for Ducati.
Italian motorcycle brand Ducati may have new owners soon if Volkswagen goes ahead with a possible plan of selling the brand. In March, after being asked to Chief Executive Matthias Mueller that where the decision to sell Ducati stands now, the top honcho said that there is nothing to announce as of now. In 2016, Ducati's sales were worth 593 million euros, or almost $644 million.