Under the rules, "ISPs would be allowed to use and share nonsensitive information unless a customer 'opts out, '" the FCC said in a statement in October.
Supporters of overturning the rules - including ISPs that poured close to $20 million a year ago into lobbying, according OpenSecrets.org - claim providers were being treated unfairly.
Consumer rights and civil liberties advocates predict that internet users will face an increase in targeted advertisements as marketers interested in understanding consumer behaviors purchase browsing and search histories. The rules would have required Internet service providers to get your permission before collecting and sharing your data.
But it doesn't spell out how companies must get permission, how they must protect your data, or whether and how they have to tell you if it's been hacked.
But the absence of clear privacy rules means that the companies supplying your internet service - and who can see a great deal of what you do with it - can continue to mine that information for use in their own advertising businesses.
EU President Presents Guidelines On Britain's exit
Earlier, Brexit Secretary David Davis told Sky News the Prime Minister was not using security as "a bargaining chip". But he hinted that trade talks might begin before the deal was concluded if Mrs May was deemed to be co-operating.
White House press secretary Sean Spicer said during his daily briefing Wednesday that the administration will provide "further updates" once the bill has been finalized and enrolled. Websites are governed by a less restrictive set of rules overseen by the Federal Trade Commission (FTC).
The user experience won't likely change much on the surface for most internet users - especially those who use Facebook and Google, both of which already track users' activity for the goal of targeting ads. "Just last week, I bought underwear on the internet", he said. Susan Collins, say they put internet service providers at a disadvantage against websites that can sell personal information. Consumers have little - if any - choice of Internet Service Providers, because government severely restricts competition.
Both the House and the Senate voted this week to pass the resolution, sending it to Trump.
Broadband providers don't now fall under FTC jurisdiction, and advocates say the FTC has historically been a weaker agency than the FCC. Some groups have called on Trump to veto the legislation.
In the absence of strong privacy rules, people will have to rely on encryption to prevent service providers from tracking them.
U.S. Rep. Leonard Lance, R-N.J., 7th District, was one of the New Jersey Republicans that voted in favor of the resolution.