The singer's Look What You Made Me Do promo, which debuted during the MTV Video Music Awards coverage on Sunday night (27Aug17), has been watched 1.5 million times every hour, according to a statement from Vevo bosses.
This is a massive accomplishment, considering Swift's video views smashed Adele's record for "Hello", which originally had 27.7 million views in 24 hours and held the record for highest number of views for the past two years.
On Spotify, listeners streamed Look What You Made Me Do more than 8 million times, setting a global record for the most first-day streams on the platform, the Associated Press reported. "Despacito" was the fastest video to ever reach 2 billion streams, but even though it was racking up 170 views per second for months on end, at this rate, it might not be long till Taylor Swift is knocking on their bilingual door. Swift's video sits at more than 56 million views as of Tuesday (Aug. 29).
Taylor Swift unveiled her darker side in her revenge-seeking new music video, laced with fun jibes at both herself and her contemporaries.
Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".
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Swift hits back at the negative publicity she has endured over the past few years over her dating life and public feuds with celebrities including Kanye West, Kim Kardashian and Katy Perry on "Look What You Made Me Do", which is the first single from her upcoming Reputation album. "I'm sorry the old Taylor can't come to the phone right now ... because she's dead", she says in the lyrics.
Dressed in outfits she has previously worn, they are then lined up in front of an aeroplane with the word of Swift's new album Reputation written across it.
On Saturday, the song was downloaded about 200,000 times - it took Ed Sheeran's Shape of You an entire week to get that many downloaded.