Although she didn't share any further details about the project or the song, Swift did share the album's cover art: a black-and-white shot of the superstar, with her name in various newsprint fonts overtaking one side of her face and body.
The past few days Swift has been teasing her fans with videos of a snake on her social media pages after relaunching her accounts. "So Taylor Swift's album cover is trying to say that she distrusts the media?" the New Yorker's Doreen St. Félix wrote on Twitter. It will mark the singer's sixth studio album, and her first in three years. The pop star, whose last album, 1989, was released in 2014, also revealed that the first single from Reputation, which is as yet untitled, will be available from Thursday (August 24). "She plays around with new sounds each album cycle, but this one in particular stands out".
She made headlines this month after a federal jury sided with her in her groping case, but has otherwise been absent from public life in the past year.
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She won that case and proceeded to make a large donation to the Joyful Heart Foundation founded by Mariska Hargitay.
In the aftermath of the announcement, fans and commenters haven't ceased speculating about what the new album might bring.
After all, even Beyoncé had to perform a medley when she played Lemonade at the VMAs.