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In a further attempt, that may be a success this time, Instagram has added a button that allows you to easily share your Instagram Story post to your Facebook Story at the same time.

Profile photos and user names redacted for privacy.

The feature had been in testing with several merchants for the last few months, but it is now being expanded in the run-up to the festive gift-giving season.

Instagram did mention that votes would be public when it announced the feature on its blog and in the app. "We're always working to make it easier to share any moment with the people who matter to you" as told by a Facebook spokesperson.

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After testing in Portugal last month, the option to syndicate Instagram Stories to Facebook Stories has now also appeared for US users. Facebook's own Stories feature has been slower to take off. This increasing interoperability between Facebook and Instagram may worry those at Snapchat, as user growth has been dropping over the last few months.

The only exception is businesses as they now do not have access to Facebook stories. If you don't already have the option in your Instagram app, you will soon.

Along with a poll feature in stories, Instagram also has included a new color picker to use on text and brushes, and an alignment tool to help make your stories more attractive for your followers. Or, you can just go for the option to simply answer if the story doesn't require explanation.

You will then see an option that allows you to switch on the "Shre your story to Instagram" option.

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