"What do they say to you?" the child is asked by his mother.
Celebrities and sports stars across the country are speaking out, many directly to Keaton, offering words of support and encouragement.
"I feel pretty stupid right now people, I was pretty moved by Keaton Jones' video, so I reached out to his mom", Schilling said in his Instagram post Monday.
Hats off to you, Mr. Herbstreit. These posts pushed Nasheed to characterise her as a "suspected racist" who has made "very problematic posts bullying Black protesters".
In it, Keaton asks why the unnamed bullies have to be so mean and begs them to stop torturing him, which is a scenario a lot of people can relate to.
In his video, through his tears, Keaton told viewers: "If you are made fun of, just don't let it bother you". Disclosing to his mother how he is treated at school, he tells her of the abuse he endures, including how he is fun of his looks and social status, as well subjected to social humility such as milk being poured on him and food being forced into his clothing. "Stay strong, I guess". We need to lift each other up, and lead by example for children, who learn what they live.
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Jones revealed that he was once again being bullied by his schoolmates. "It's hard. It will probably get better one day".
'We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere, ' she wrote.
"I am against bullying and I hate what has happened to your son... but why do you have a GoFundMe account... why are you asking for money", one user commented, according to BuzzFeed. Other big stars like Carolina Panther Graham Gano, Lebron James, Justin Beiber, and Katie Perry later shared their support.
Keaton is an inspiration to the more than 3.2 million students who fall victim to bullying each year.
Some called Kimberly Jones' alleged post racist and said they no longer had sympathy for Keaton.
"I must repeat, this is my only "GoFundMe" account!" He said he hoped to use the donations for a "private school or college fund".