The initiative will help women who have been sexually harassed get access to legal aid, with the group having already raised $13US million at the time of publication, with hopes of reaching its $15 million goal.
After a slew of sexual misconduct allegations were made public in 2017, a number of actresses and other powerful women in the entertainment industry announced on Monday that they are joining forces in the new year to form Time's Up.
With an explicit thank you to those women for their call and support, the organizers from the entertainment industry behind the "Time's Up" effort say it's imperative to elevate the struggles of all working women.
Legislation to penalize companies that tolerate persistent harassment, and to discourage the use of nondisclosure agreements to silence victims.
One of Time's Up major aspects is a legal defense fund for which the organization is now soliciting donations via a GoFundMe.
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The fund will be housed at and administered by the National Women's Law Center, a women's rights legal organization, and managed by Christina M. Tchen, former Chief of Staff to Michelle Obama.
In addition, it features a request that women "walking the red carpet at the Golden Globes speak out and raise awareness by wearing black".
The newspaper also listed Ashley Judd, Eva Longoria, America Ferrera, Natalie Portman, Rashida Jones, Emma Stone, Kerry Washington, Jennifer Lawrence and Reese Witherspoon among the initiative's supporters.
Producer Shonda Rhimes is also a prominent member, alongside showrunner Jill Soloway; Donna Langley, the chairwoman of Universal Pictures; lawyer Nina L. Shaw; and Maria Eitel, an expert in corporate responsibility who is co-chairwoman of the Nike Foundation.
"If this group of women can't fight for a model for other women who don't have as much power and privilege, then who can?".
While the group announced itself to the world this week, meetings actually began back in October and have been taking place weekly ever since.